Personal branding is an ongoing commitment that also evolves with time. Just like all of us.
The best brands have reinvented themselves. That is to say, some have shifted to a more meaningful way of life. Successful rebranding is not about creating a new persona. However, it’s being adaptable in a significant manner that sells.
For instance, in Pakistan Prime Minister Imran Khan. A unique transformation from a cricketer to a philanthropist and now a leading politician. His brand image has also enhanced the country’s image and perception internationally. Perhaps his biggest strength today is successfully carving out a niche as a world-class leader. Featuring alongside prominent leaders of the world. Truly unprecedented for Pakistan in recent memory.
Personal Branding.Therefore, being the core of it all.
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